Independent Electrical Retailers Rewarded by ‘Which?’
Independent electrical retailers have scored highly in the latest ‘Retail Satisfaction Survey’ conducted by the independent consumer magazine Which?
Independent electrical retailers were placed third overall in the Which? ‘Retail Satisfaction Survey’ of ninety-six U.K. retailers. The only electrical retailer who ranked higher than independent electrical retailers was John Lewis, who came second.
Which? magazine judged retailers on a number of important factors including the available products, the retail environment, staff and convenience. High scorers impressed customers with their staff knowledge and a pleasant shopping environment. This proves once again that there’s more to customer satisfaction than price alone, customer service remains the key factor for U.K. consumers.
The results of the ‘Retail Satisfaction Survey’ published by Which? have delighted the U.K.’s leading electrical retailers’ association, Retra (Radio. Electrical and Television Retailers Association). Bryan Lovewell, Chief Executive of Retra, said: “I am delighted that yet again independent electrical retailers have performed particularly well in the Which? survey, ranking third overall, and second within the electrical sector.”
“All of our members pay particular attention to customer needs, ensuring that they receive first-class product knowledge at all times, alongside an enjoyable pleasant environment to ensure a pleasant shopping experience for customers.”
We’re also delighted at this result, Dalzell’s of Markethill are an independent, family owned electrical retailer established for more than 50 years. We’re members of Retra and as such subscribe to their ‘Code of Practice’ supporting excellent customer service. We’re also members of Euronics, Europe’s largest independent buying group, bringing you the best best prices and fantastic customer service.
Some way down the results table, Argos ranked joint 42nd, alongside Tesco. ASDA came close behind in 50th place. Other Electrical multiples did much worse with Comet 72nd, PC World 86th, Currys 92nd, and Currys digital 94th.
