98"

Add a touch of contemporary elegance to your home with the Samsung UE98DU9000UXXU 98" Ultra HD 4K LED TV. The sleek, modern Frame design integrates seamlessly into any space, doubling as a stunning picture frame when not in use. Art Mode allows you to display curated works of art from the Art Store, letting your TV reflect your personal style and taste.

Elevate your home entertainment experience with the Samsung QE98QN90DATXXU 98” 4K Neo QLED HDR Smart TV. Part of Samsung’s prestigious Neo range, this expansive 98” TV offers exceptional picture quality and immersive audio, making every scene come alive. With Ultra Viewing Angle technology and an anti-reflection screen, enjoy crystal-clear visuals from any seat in the room, whether it’s a bright, sunlit space or a cosy, dim environment.